PARTNERSHIPS
A win-win approach to finding complimentary partners around scale, audience and revenue goals will turbo-charge growth, resulting in mutually beneficial success.
And the people behind the partnership may become some of your best friends! I'm lucky to have a strong network of pals in the media landscape. These are a few of my favs.
In early 2014, I spearheaded a case study with partners from the Warriors and Twitter by directing the audience to engage on Twitter.